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Telecom
Service Rollouts
By: Nagar, Rajoo
ISBN: 0071391126
Format: BC 288 pages
Pub Date: 2002-06-10
Copyright: 2002
Edition:1
$34.99 USD
Product Line:McGraw-Hill Professional |
About the Book
Related
Books
Table of Contents
Preface
Acknowledgments
PART ONE: THE YEAR OF THE CRASH:
A POSTMORTEM OF THE TELECOM CRISIS
Chapter 1: We Built It and Nobody
Came
Chapter 2: From Bust Practices to
Best Practices
PART TWO: BACK TO THE FUTURE: STRATEGIES
FOR SURVIVAL
Chapter 3: Building a Defensible Business
Chapter 4: Profitable Market Entry
Strategies
Chapter 5: Building an Effective Service
Strategy
Chapter 6: Partnerships--Effectively
Working the Value Chain
Chapter 7: Preparing to Launch Your
Service
Chapter 8: Marketing Communications--Maximizing
Your Marketing Dollars
PART THREE: THE NEXT GENERATION--NOT
BEING LEFT WITH STRANDED CAPITAL
Chapter 9: What Truly New Services
and When?
Chapter 10: Market Forecasts
Bibliography
Index |
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