About the Book
Leverage the power of the Internet
E-Business or Out of Business tells
you how Oracle, a global leader in technological innovation and eTransformation,
transformed itself to avoid being swallowed by the revolution it helped
to launch. This guide is actually a detailed blueprint any company, including
yours, can deploy, effectively using the Internet to institute its own
global database, and compete successfully in the emerging digital economy.
Author Mark Barrenechea, one of the executives who was central to Oracle's
e-Transformation, tells you how to:
* Reconcile new Internet business strategies
with traditional bricks-and-mortar operations
* Cut IT expenses and standardize
business processes
* Interact with each customer in consistent
and effective ways
* Accumulate customer information
systematically and reconcile it with data already gathered
* Deploy new products and processes
internally -- the moment they become available
* Consolidate separate databases and
computer systems into a one-stop global database
* Coordinate multi-vendor applications
approaches
* Integrate the automation of all
business functions -- marketing, sales, service, call centers, field professionals,
HR, financials, and procurement
Related Books
Table of Contents
Chapter 1: Changing the World.
Chapter 2: The Internet Changes Everything.
Chapter 3: E-Business or Out of Business.
Chapter 4: Partner Relationship Management.
Chapter 5: Internet Exchanges.
Chapter 6: Where We Stand Now.
Chapter 7: The Shape of Things to
Come. |
