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Security Transformation Digital Defense Strategies to Protect your Company's Reputation and Market Share

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Security Transformation Digital Defense Strategies to Protect your Company's Reputation and Market Share
By:   McCarthy, Mary Pat      Campbell, Stuart      
ISBN: 0071379665
Format: BB 211 pages 
Pub Date: 2001-05-23 
Copyright: 2001
Edition:1
$19.99 USD
Product Line:McGraw-Hill McGraw-Hill
 
About the Book 

A revolutionary approach to digital security as a tool for protecting information assets and building customer loyalty, operational efficiency, and market share

Much has been written lately about the many competitive advantages of using Web technologies to create "transparent" organizations, open to customers, suppliers, and alliance partners. Yet, until now, there have been no comprehensive accounts of the grave security risks those very same advantages can pose.

Written by a coauthor of the bestselling Digital Transformation, Security Transformation brings executives and managers up to speed on E-business security issues and offers tried-and-true methods for protecting precious information assets. More important, with the help of fascinating case studies, the authors describe a proven approach to the strategic use of digital security as a powerful front-office tool for building a company's reputation as well as customer loyalty.

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  Table of Contents
Introduction. 
Part I: Are You Scared Yet? 
Chapter 1: The World Under Siege. 
Chapter 2: Just When We Thought It Was Safe... 
Part II: The Benefits. 
Chapter 3: A Business Enabler. 
Chapter 4: It's All About Trust. 
Part III: The Approach. 
Chapter 5: A Multifaceted Process. 
Chapter 6: Prevention, Detection, and Response. 
Part IV: The Underpinnings. 
Chapter 7: Assessing the Security Risk. 
Chapter 8: Your Enterprise Security Architecture. 
Part V: Peering Ahead. 
Chapter 9: Taking Back Control. 
Chapter 10: Privacy and Security. 
Bibliography. 
Glossary. 
Appendix A: New Strategies of Success in E-Business: Managing Risks to Protect Brand, Retain Customers, and Enhance Market Capitalization. 
Appendix B: E-Commerce and Cyber Crime: New Strategies for Managing the Risks of Exploitation.



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