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The
Eternal E-Customer How Emotionally Intelligent Interfaces Can Create Long-Lasting
Customer Relationship
By: Bergeron, Bryan
ISBN: 0071376550
Format: DG 261 pages
Pub Date: 2000-10-27
Copyright: 2001
Edition:1
$29.99 USD
Product Line:McGraw-Hill |
About the Book
The Eternal E-Customer focuses on
getting ebusinesses to the next level of customer loyalty. In the competitive
world of ecommerce, the winners know that the key to success is customer
appreciation and retention. Emotionally Intelligent Interfaces (EII) are
driven by data from previous customer interactions, explicit customer preferences,
and based on customer profiles. EIIs build trust and customer loyalty by
offering shoppers the intimacy and individual attention they expect from
the corner store. In this groundbreaking book, Harvard professor Bryan
Bergeron provides a roadmap to get readers up to speed on all crucial business
and technology aspects of EIIs, and explains how to create the information
infrastructure needed to support EIIs tailored to their businesses.
• Focuses on achievable results using
current technology
• Includes a companion Web site with
links to examples of state-of-the-art EII technologies Foreword by Ray
Kurzweil, author of The Age of Spiritual Machines
Related Books
Table of Contents
eBusiness.
Business in Internet Time.
New Rules, New Game.
Customer Relations.
Technological Underpinnings.
The Human-Computer Interface.
Bots, Intelligent Agents, and Virtual
Personalities.
Technological Trajectory.
Putting It All Together.
Leveraging Technology.
Rate-Limiting Factors.
Making Your Move. |
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